Click through rates still high for education ads?
- 15/10/2009
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Banner
At Fluffy Clouds, we put education-focussed banner ads on education websites. We get better click-through rates than the big ad boys – you know the ones I mean. This is, we believe, because our campaigns are targetted to the specific audience of the websites who display our ads – all good…
So…when I saw this article I was a little concerned…it’s called ‘Is Online Banner Advertising Dying?’
Take a look at the pretty pie charts and things.
Between July 2007 and March 2009, banner ad non-clickers increased from 68% to 84%.
Oh dear. However, reading further, there are demographics and age stats but the one which caught my eye was Click Through Rates – as they say on the post, this is arguably the most important parameter of all.
As you can see, information/education has the largest share of click throughs of all banner ads.
Well, it made me happy anyway!
What do you think? Is it time to ditch banner ads? I don’t think so – Fluffy Clouds still get great CTR!
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