Online advertising overtakes TV advertising
- 01/10/2009
- 2 Comments »
When I saw the tweets which pointed to the online Telegraph piece, my first reaction was, “Great – we can use this!”
You’ve probably seen the article at Telegraph.co.uk http://bit.ly/42BTmh but is this useful information for online advertisers or those considering adding online ads to their sites?
Acording to the study, ‘Internet’ advertising share is 23.5% while ‘Television’ received 21.9% of revenue. At the same time, overall advertising spend reduced by 16%.
Of course, this is spend, and says nothing about what actually works in advertising. If advertisers are abandoning TV are they actually getting value-for-money out of online advertising instead?
Reading further, display ads are said to be performing well against more traditional forms of advertising but we need to see the evidence of this in hard data.
I suppose this is what I am saying -
there is a danger in using articles such as this one to justify online advertising.
Is this headline is a rallying cry for everyone to shift to online advertising? This article is not, in itself, an academic study of the effectiveness of different forms of advertising. If we want to influence advertisers, we need to be basing our assertions on cold, hard evidence.
So what do you think?
It highlights how the internet is changing business every single day. It makes me wonder when TV studios say the internet is not as profitable as broadcast so they have a hard time thinking of ways to get revenue if TV eventually goes the way of the dinosaur and they need to go solely the internet TV route. I say they’re just not being creative enough as eventually, it will be THE way to watch shows.
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