fluffy clouds

Banner

At Fluffy Clouds, we put education-focussed banner ads on education websites. We get better click-through rates than the big ad boys – you know the ones I mean. This is, we believe, because our campaigns are targetted to the specific audience of the websites who display our ads – all good…

So…when I saw this article I was a little concerned…it’s called ‘Is Online Banner Advertising Dying?’

Take a look at the pretty pie charts and things.

Between July 2007 and March 2009, banner ad non-clickers increased from 68% to 84%.

Oh dear. However, reading further, there are demographics and age stats but the one which caught my eye was Click Through Rates – as they say on the post, this is arguably the most important parameter of all.

As you can see, information/education has the largest share of click throughs of all banner ads.

Well, it made me happy anyway!

What do you think? Is it time to ditch banner ads? I don’t think so – Fluffy Clouds still get great CTR!

image credit:

http://www.flickr.com/photos/sheilascarborough/ / CC BY 2.0

When I saw the tweets which pointed to the online Telegraph piece, my first reaction was, “Great – we can use this!”

You’ve probably seen the article at Telegraph.co.uk http://bit.ly/42BTmh but is this useful information for online advertisers or those considering adding online ads to their sites?

Acording to the study, ‘Internet’ advertising share is 23.5% while ‘Television’ received 21.9% of revenue. At the same time, overall advertising spend reduced by 16%.

Of course, this is spend, and says nothing about what actually works in advertising. If advertisers are abandoning TV are they actually getting value-for-money out of online advertising instead?

Reading further, display ads are said to be performing well against more traditional forms of advertising but we need to see the evidence of this in hard data.

I suppose this is what I am saying -

there is a danger in using articles such as this one to justify online advertising.

Is this headline is a rallying cry for everyone to shift to online advertising? This article is not, in itself, an academic study of the effectiveness of different forms of advertising. If we want to influence advertisers, we need to be basing our assertions on cold, hard evidence.

So what do you think?