5 reasons to have targeted advertising on your education blog or web site

 

1. Get money to keep going

If your site or blog is popular, you’ll want to keep it running and develop what you offer to other passionate educationalists. Once you reach a certain level, you can’t do that without money. Running targeted ads brings you more revenue than mass banner ad companies.

2. Give your visitors stuff they like and want

Visitors actually like to see ads which offer them suff they are interested in – they tend to be turned off by generic, untargeted ads which they can see on any old site. Targeted ads will wncourage visitors to return as it improves their total visit experiennce. “I visited that maths site I like and found a link to a brilliant resource for my Interactive Whiteboard – I bought it for my class and they love it!”

3. Look more professional

Badly placed ads can ruin a site’s design (or make it even worse than it was).  However, used appropriately, a professionally-designed ad from a top educational supplier or oganisation can actually enhance the look of any page. Nobody likes to see a site with loads of ads running at the top, on the left and right making the whole thing look untidy but a carefully-positioned, professional-looking ad from a relevant and useful source can give a real touch of class.

4. Make connections with top educational suppliers and national education organisations

Targeted ads are run on fewer sites and the advertisers always know where their ads are running – and they visit to see how they look. This is a great way to let top companies and national organisations know who you are and what you are getting up to – who knows where that could lead?

5. Stay in control of what appears on your site

 The whole point of running tageted ads is that you have total control of the ads which appear on your site. Mass ad companies can’t give you that. You can always refuse to run a campaign you don’t like – it’s your site after all!

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So what’s it to be? Random ads or targeted ads?

Make sense? Get in touch with Richard – richard@fluffyclouds.co.uk and he’ll sort you out.